Chief Revenue Officer, UK Sports & Campus Marketing
Kim Shelton is chief revenue officer for UK Sports & Campus Marketing, powered by JMI Sports, leading sponsorship sales and client services efforts.
Shelton has nearly twenty years sports industry experience. She began her career in sales with Host Communications at the University of Kentucky and became the company’s top producing account executive. She was later named general manager of the Kentucky property and continued in that role after Host was acquired by IMG College. Shelton left UK to serve as vice president of development for the Lexington YMCA. After Kentucky’s multimedia rights were awarded to JMI Sports, Shelton returned as vice president of sponsorship sales. She has since been promoted to chief revenue officer, responsible for managing sales activities, directing staff, managing client services and developing revenue generation strategies. Given her long and successful track-record, Shelton has incredible relationships with top sponsors and industry leaders across the Commonwealth of Kentucky.
Shelton earned a bachelor’s degree in business and a master’s degree in marketing from the University of Kentucky, where she was a standout player on the women’s soccer team.