Chief Revenue Officer, Lions Sports Marketing
Nik Kumar is chief revenue officer of Lions Sports Marketing, a joint venture between JMI Sports and IMG College formed to serve as the multimedia rights partner of Columbia University.
Kumar comes to JMI Sports from Manhattanville College in Purchase, New York, where was vice president, undergraduate enrollment management. In his former roles, Kumar served as the college’s chief recruitment and marketing officer, working closely with the college president and its board of trustees, as well as the director of graduate admissions, head men’s golf coach and assistant tennis coach. He helped develop and build Manhattanville’s sport business management program and the Professional Tennis Management partnership with the USTA. As a golf coach, Kumar led the team to three national championships, four MAC conference titles and the 2012 Farmers insurance National Academic Championship. As a student, he played golf at the Division III level and was a four-time all-conference selection and a former Academic All American.
Prior to joining Manhattanville College, he worked for Octagon Sports Marketing and New Line Cinema Television.
Kumar holds a master’s degree in sport business management and a Bachelor of Arts in communication and management, both from Manhattanville College.