President, UK Sports & Campus Marketing
Paul Archey is president of UK Sports and Campus Marketing, a JMI Sports property. Based in Lexington, Kentucky, Archey is responsible for the management of the athletics multimedia rights for the University of Kentucky. Overseeing one of the largest collegiate properties in the country, Archey leads his team in developing innovative solutions to increase revenue and expand opportunities for UK Athletics and its many stakeholders. Archey is also spearheading a new Total Campus Marketing program, by developing corporate partnerships that benefit the entire University of Kentucky campus. A native of Greenup, Kentucky, Archey’s lifelong passion for UK enables him to build genuine partnerships as he advances the status quo of the multimedia rights business.
Previously, Archey served as senior vice president of international business for Major League Baseball. Leading MLB’s international division from 1999 to 2014, he developed and executed a business plan that expanded MLB’s presence globally by opening offices in Tokyo, Beijing, Sydney and London, resulting in unprecedented growth and positioning MLB as the leader among international sports properties. During Archey’s tenure, he increased television exposure of MLB games to more than 220 countries, while expanding MLB’s licensing and sponsorship business worldwide. Perhaps MLB’s most significant international initiative, the World Baseball Classic (a joint venture with the MLBPA), was conceived and executed under Archey’s leadership and is now the premier international baseball tournament.
Archey earned a Bachelor of Science in marketing and finance from Georgetown College in Georgetown, Kentucky, where he was inducted into the school’s Athletic Hall of Fame. He also holds a Master of Science in sport management from the University of Massachusetts in Amherst, where he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award. Archey has won numerous other awards, including Sports Business Journal’s “Forty Under 40” and Baseball America’s “10 to Watch.”