Chief Marketing Officer, Ivy League Sports Marketing
Paul J. Bamundo is the chief marketing officer of Ivy League Sports Marketing, a groundbreaking collaboration between the Ivy League and JMI Sports, the League’s official marketing rights agency. Bamundo leads the efforts to develop and promote a corporate sponsorship program on behalf of the historic conference and commercialize the portfolio of its assets, including the inaugural Ivy League Men’s and Women’s Basketball Tournaments.
Bamundo most recently served as head of business development for WPP’s sports and entertainment agency ESP Properties. For the previous seven years, he was global director of sports marketing and strategic partnerships for Subway. In that role, he was responsible for the brand’s entire portfolio of sports sponsorships and all of Subway’s “Famous Fan” athlete relationships, including Pelé, Michael Phelps, Michael Strahan, Apolo Ohno, Mike Trout, Clayton Kershaw, Russell Westbrook, Blake Griffin, Laila Ali, Justin Tuck, Marcus Mariota, Nastia Liukin and Carl Edwards. Under Bamundo’s leadership, Subway was named Sports Sponsor of the Year in 2011 for the Sports Business Journal’s Sports Business Awards. Additionally, Subway was declared the most buzz-worthy brand from 2010-2012 by YouGov.
Prior to his time with Subway, Bamundo was director of marketing partnerships at the National Basketball Association and was director of sponsorship sales for IMG. He started his career with Procter & Gamble and then worked in consulting for various firms including Accenture, PricewaterhouseCoopers and Booz Allen & Hamilton.
A native New Yorker, Bamundo attended Cornell University, earning a Bachelor of Science in business management and marketing. He also attended The Wharton School of the University of Pennsylvania, earning a Master of Business Administration.
Bamundo has been selected as a recipient of the Sports Business Journal’s “Forty Under 40” award and also named to the Brand Innovators “40 Under 40” list.