Clemson Signs Seven-Year Multimedia Rights Deal With JMI For Nearly $10M A Year

2016-11-30 Clemson Signs Seven-Year Multimedia Rights Deal

Sports Business Daily – November 30, 2016 – By Michael Smith-

Clemson has awarded its athletic multimedia rights and campuswide marketing rights to San Diego-based JMI Sports. The deal is worth a total of $68M over seven years, beginning in June ’17 and running through ’24. The incumbent, Learfield, has owned at least a portion of Clemson’s rights since ’01, first as part of a joint deal with ISP Sports and later jointly with IMG College. Fox Sports and Van Wagner also bid for the Clemson property. Bidders were notified that JMI won on Monday when the school’s procurement office released an “Intent to Award” letter on its website. JMI’s deal will not be officially final until Dec. 9 because the school allows a window for bidders to protest the award. That is what happened earlier this year when Clemson awarded its rights to JMI the first time. Learfield protested last May, and the bidding process played out again this fall. JMI President Tom Stultz, the former IMG College and Host Communications senior exec, led the company’s bid along with JMI CEO Erik Judson. JMI owns college rights at Kentucky, Penn and the Ivy League. It also has a joint venture with IMG College at Georgia.

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