JMI Sports is the official corporate sponsorship rights holder of the Ivy League. Granted the exclusive right to develop, market and promote a corporate sponsorship program on behalf of the conference, JMI Sports will launch and lead this initiative for the next decade. Kicking off in 2016, the partnership seeks to maximize revenue from sponsorships, increase exposure of the League’s prestigious brand, and add experiential value to its eight member institutions. JMI Sports is working to secure long-term partners for the League by targeting elite regional, national and international brands and creating customized solutions that achieve the unique and multi-faceted marketing objectives of each company, while improving the fan experience at games and championship events. Throughout all sponsorship programs and across all media platforms, JMI Sports is taking the utmost care to uphold the revered Ivy League brand and position the conference for continued success.