UK Sports & Campus Marketing

JMI Sports is the official multimedia rights and corporate sponsorship partner of the University of Kentucky. Operating as UK Sports & Campus Marketing, our team works as an extension of the University and UK Athletics to secure and manage partnerships with media outlets and corporate sponsors. By creating customized marketing solutions that achieve the unique and multi-faceted business objectives of each company, we seek to build valuable long-term relationships between the University and its partners, while enhancing the experience at athletic events, on campus and across all digital platforms. UK Sports & Campus Marketing is led by President Paul Archey, former senior vice president of international business for Major League Baseball.

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