UK Sports & Campus Marketing

In 2014, JMI Sports was awarded the University of Kentucky’s athletics and campus multimedia rights under a 15-year agreement. Operating as UK Sports & Campus Marketing, our team works as an extension of UK Athletics to maximize the value of the program’s assets, while developing relationships with sponsors, students, alumni and fans through the delivery of the following services: radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production, game day hospitality, special events, corporate partnership programs, national sponsorship sales, sponsorship activation, venue signage and naming rights. JMI Sports is also implementing a groundbreaking Total Campus Marketing program to capitalize on the immense value of the entire university as a nationally recognized brand. UK Sports & Campus Marketing is led by President Paul Archey, former senior vice president of international business for Major League Baseball.

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