Today’s college sports landscape is blanketed with diverse radio and television deals, often complicated by a hybrid of national, conference and local coverages. In addition, potentially productive deals are often hampered by distribution difficulties, exclusivity and prioritization issues, and network management problems. The JMI Sports team has been involved in the negotiation of numerous major radio and television agreements at the institutional, conference and national levels. Our experience and knowledge of both the practical and the legal side of such media deals can be a valuable resource for institutions, conferences and franchises nationwide.
Marketing and Sponsorships
Creating an effective marketing plan and maximizing sponsorship dollars is no easy task for an athletic department with limited resources. The experience of JMI Sports personnel at both the local and national level gives us a platform from which to offer services in this area. Our team can analyze an institution’s operations, staffing and its market, providing creative solutions that will increase revenue and enhance relationships with partners and fans. In certain cases, JMI Sports may consider entering into an agreement to handle a program’s entire marketing and/or sponsorship enterprise.
Raising attendance at sporting events will not only increase game-day revenue, but it will also increase a university’s exposure, thereby building its overall brand. JMI Sports has the expertise to assist a university in developing ticket sales strategies, recruiting and training sales associates, utilizing a CRM system effectively, creating a community outreach program, and integrating sales, marketing, and fundraising efforts in order to maximize results. JMI Sports may also enter into an agreement with the athletic department to provide a professional sales and management staff that will be focused solely on outbound sales.
With the continual and rapid rise in operating expenses, universities are becoming increasingly reliant upon charitable contributions to sustain successful athletic programs. The JMI Sports team and its network of advisors has considerable experience in athletics fundraising and has been involved in raising millions of dollars for athletic departments throughout the country. For a program of any size, we can assess the effectiveness of current development efforts, including annual funds, major gifts, capital project donations, and endowments, and offer best practices and innovative solutions tailored to the unique needs and position of each school.