Columbia Athletics Announces Joint Venture between JMI Sports and IMG as its Official Multimedia Rights Holder

Press Release-Columbia

Columbia Athletics – June 28, 2017 –

Columbia University Athletics announced on Wednesday that the joint venture between IMG and JMI Sports will become its new official athletics multimedia rights partner. Commencing on July 1, 2017, the newly formed Lions Sports Marketing agency will combine JMI Sports’ boutique operating experience with IMG’s unmatched national sales operation to provide Columbia Athletics a superior sales and services platform.

“We are thrilled to be partnering with JMI Sports and IMG,” Campbell Family Director of Intercollegiate Athletics & Physical Education Peter Pilling said. “The power of getting the best from both organizations was very compelling and we are convinced this partnership is the best outcome for Columbia Athletics as we promote our brand in New York City, nationally and internationally. This agreement is a great opportunity for everyone involved. Our corporate partners will gain valuable exposure to the Columbia community and New York City, while simultaneously creating and providing for an even greater experience for our student-athletes.”

Lions Sports Marketing will endeavor to maximize the value of Columbia’s marketing assets, while developing valuable relationships with sponsors, fans, alumni and students. The exclusive commercial rights covered by the agreement include corporate sponsorships and advertising, radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production and hospitality, venue signage, special events, and innovative activations.

“We are excited to launch this partnership with Columbia Athletics,” JMI Sports CEO Erik Judson said. “The position of this prestigious University in the Ivy League and in the New York market offers a terrific platform to secure long-term partnerships with elite brands that wish to align with the fans and distinguished alumni of Columbia Athletics.”

“Our team will work collaboratively with Athletics’ leadership to create unique and meaningful partnerships for local and national brands,” IMG College President Tim Pernetti said. “We look forward to providing Columbia with solutions to help maximize the reach of Lion Athletics.”

In December, 2015, JMI Sports and IMG merged to form a joint venture with focus on collegiate sports marketing. For more information on the joint venture, click here or here.

The only NCAA Division I sports program in Manhattan, Columbia Athletics offers a unique experience for its 700-plus student-athletes competing in 31 varsity sports. #OnlyHere at Columbia can a student-athlete experience an Ivy League education, compete on the largest stage and under the brightest lights for conference and national championships, engage in the most diverse and international-centric university in America and take advantage of the cultural and career opportunities that the greatest city in the world has to offer. In over 150 years of intercollegiate athletics competition, Columbia teams have won 33 national team championships, appeared in 201 NCAA Championship events and captured 109 Ivy League team championships. Columbia individual student-athletes have captured 57 national titles, 301 Ivy League championships, earned 282 all-time First Team All-America awards and received 23 NCAA Postgraduate scholarships.

Each year, Columbia Athletics hosts more than 150 athletic events as its student-athletes compete in more than 600 annual contests around the nation. On the recreational side, over one million visitors utilize Columbia University’s Dodge Fitness Center each year. To learn more about Columbia Athletics, visit

“Through this partnership we expect to dramatically increase the depth and breadth of our relationships with sponsors,” Pilling said. “We see a tremendously bright and evolving future with all of our corporate partnerships and have high expectations for Lions Sports Marketing.”

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