Marketing and Business Development Manager
Reba Robinson is Marketing and Business Development Manager for JMI Sports. Leading the firms marketing efforts, Robinson is responsible for the design and production of all digital and print media, including website and collateral, while managing social media and media relations. She also supports the firm’s efforts in business development and in delivering client services by writing proposals, preparing reports, crafting presentations and developing business plans.
Previously, Robinson was responsible for the financial activities of JMI Sports. As the company’s controller, she performed all accounting functions, such as budgeting, financial reporting, cash flow management and tax preparation, in addition to handling legal and insurance matters. As the first employee of JMI Sports, Robinson was critical to the company’s launch and has since played a key role in building its operational infrastructure, managing its finances and shaping its brand.
Working 15 years in sports and entertainment, Robinson has gained broad-based experience in sports business, venue development, facility operations, event management and media production. Robinson came to JMI Sports from the San Diego Padres, where she played an instrumental role in the production of the first concert at PETCO Park, featuring the Rolling Stones. For this world class event, she coordinated significant elements within ticketing, production and hospitality. Prior to event management, Robinson worked in facility management as an employee of Hines, the ballpark’s operator and developer. During PETCO Park’s inaugural year, she collaborated with the building engineers to develop maintenance protocols, establish vendor contracts and manage capital projects. Previously, Robinson worked for Hines on the development of PETCO Park, where she served as a construction administrator, while supporting regional business development efforts. Robinson began her career as a freelance production assistant, gaining experience with well known media properties, including CBS News, ESPN X Games, Columbia Pictures and USA Network.
Robinson holds a Master of Business Administration from the University of California, San Diego and a Bachelor of Science in Media Production from East Carolina University. She and her husband Ian reside in San Diego, Calif., with their son Brooks.