The Ivy League – March 7, 2017 –
With its strong heritage dating back to 1828, Citizens Bank is the ideal presenting sponsor of the inaugural tournaments to be held this weekend.
The Ivy League is pleased to announce that Citizens Bank will be the presenting partner of the 2017 Inaugural Ivy League Men’s and Women’s Basketball Tournaments held March 11-12 at the Palestra in Philadelphia. JMI Sports, the official marketing rights agency of the Ivy League, negotiated the agreement.
As the presenting sponsor, Citizens Bank will have a significant presence throughout all facets of the first-ever Ivy League Basketball Tournaments—on television and radio with the Ivy League’s media partners ESPN and Westwood One, respectively, as well as on-site at the Palestra and digitally on the Ivy League Digital Network.
“We’re excited to have Citizens Bank as the presenting partner of the Inaugural Ivy League Men’s and Women’s Basketball Tournaments,” said Ivy League Executive Director Robin Harris. “Both the Ivy League and Citizens Bank balance history and tradition with modern success, and we can think of no better sponsor for the first-ever basketball tournaments.”
“Citizens Bank is thrilled to partner with the Ivy League for what is sure to be a memorable weekend of basketball,” said Beth Johnson, Chief Marketing Officer and Head of Consumer Strategy, Citizens Bank. “We are proud to support bringing great sporting events to the communities where we live and work, and there is no better venue to host this weekend’s games than the storied Palestra in Philadelphia.”
As part of the agreement, Citizens Bank will also be an official partner of the Ivy League Men’s and Women’s Lacrosse Tournaments that will be contested during the weekend of May 5.
“We are very proud to introduce Citizens Bank as a new partner of the Ivy League,” stated Erik Judson, CEO of JMI Sports. “This sponsorship agreement connects two brands which have a rich heritage in the northeast and a strong vision for the future that will establish a partnership to deliver great value for both parties.”
In addition to negotiating the deal to have Citizens Bank be the presenting partner of the Ivy League Basketball Tournaments, JMI Sports also reached agreements for the Ivy League with Coca-Cola, Under Armour and Nike.