With its strong legacy serving higher education, TIAA is a natural lead sponsor of the Ivy League Basketball Tournaments to be held March 16 and 17
PRINCETON, N.J. – The Ivy League is pleased to announce that leading financial services provider, TIAA, will be the presenting sponsor of the 2019 Ivy League Men’s and Women’s Basketball Tournaments held March 16-17 at John J. Lee Amphitheater at Payne Whitney Gymnasium on the campus of Yale University. JMI Sports, the official marketing rights partner of the Ivy League, negotiated the agreement.
TIAA will have a significant presence throughout the Ivy League Basketball Tournaments—on television and radio with the Ivy League’s media partners ESPN and Westwood One, respectively, as well as on-site at Yale and on the Ivy League on ESPN for coverage on the ESPN+ new digital platform.
“As a company with deep roots in academia for more than a century, TIAA is an ideal partner for the Ivy League,” Ivy League Executive Director Robin Harris said. “We sincerely appreciate TIAA’s support and look forward to finding opportunities to showcase our shared unwavering commitment to the role of college athletics within higher education.”
“TIAA is dedicated to helping ensure the success of all of our customers,” said Mark Elliot, TIAA’s Senior Vice President and Chief Marketing Officer. “We are pleased to support an organization like the Ivy League that helps strengthen and build community for the institutions we serve.”
As part of the agreement, TIAA will also be an official sponsor of the Ivy League and of other marquee events like the Ivy League Men’s and Women’s Lacrosse Tournaments that will take place on May 3 and 5 in New York City on the campus of Columbia University.
“We are honored to introduce TIAA as the Ivy League’s newest sponsor,” stated Erik Judson, CEO of JMI Sports. “TIAA’s entitlement of the Ivy League Basketball Tournaments connects them with one of the crown jewels of the Ivy League brand. This partnership brings together two remarkable organizations that are synonymous with excellence in higher education.”
About The Ivy League
The Ivy League stands at the pinnacle of higher education and Division I athletics, rooted in the longstanding, defining principle that intercollegiate athletics competition should be “kept in harmony with the essential educational purposes of the institution.” Unrivaled in its legacy, The Ivy League provides the true test of academic and co-curricular rigor – fostering an enduring culture that celebrates a storied-tradition, thrives on shared values and holds paramount the academic and personal growth of students.
Consistently ranked as the top academic conference and with more national championships than any other collegiate athletic conference (287 team, 546 individual), The Ivy League showcased 98 nationally-ranked programs in 2018-19 and prides itself on sponsoring 33 sports, the highest number of any NCAA conference, with more than 8,000 student-athletes competing annually. The League’s world-renowned schools – Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and Yale – serve as the standard bearers for inspiring and transforming student-athletes to boldly take on the world’s challenges and lead lives of great impact. For more information, please visit IvyLeague.com.
TIAA (TIAA.org) is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has nearly $1 trillion in assets under management (as of 12/31/2018) and offers a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the economic potential of universities. Clients include Clemson University, University of Kentucky, University of Notre Dame (in conjunction with Legends), the Ivy League, University of Pennsylvania, and Columbia University and University of Georgia (both in a joint venture with IMG College). JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres. For more information, please visit www.jmisports.com.
 Based on $970 billion of assets under management across Nuveen Investments affiliates and TIAA investment management teams as of 12/31/18.