President, UK Sports & Campus Marketing
Kim Shelton is president of UK Sports & Campus Marketing. Shelton leads the University of Kentucky athletics multi-media rights, total campus marketing and Rupp Arena sponsorship sales.
Shelton has nearly twenty years sports industry experience. She began her career in sales with Host Communications at the University of Kentucky and became the company’s top producing account executive. She was later named general manager of the Kentucky property and continued in that role after Host was acquired by IMG College. Shelton left UK to serve as vice president of development for the Lexington YMCA. After Kentucky’s multimedia rights were awarded to JMI Sports, Shelton returned as vice president of sponsorship sales and was promoted to Chief Revenue Officer, responsible for managing sales activities, directing staff, managing client services and developing revenue generation strategies. Shelton was instrumental in leading the team at Kentucky in the development partnerships that resulting in the naming of the University of Kentucky football and baseball stadiums, Kroger Field and Kentucky Proud Park. Given her long and successful track-record, Shelton has incredible relationships with top sponsors and industry leaders across the Commonwealth of Kentucky.
Shelton earned a bachelor’s degree in business and a master’s degree in marketing from the University of Kentucky, where she was a standout player on the women’s soccer team.