Chief Commercial Officer
Paul Archey is chief commercial officer of JMI Sports. Based in Lexington, Kentucky, Archey is responsible for developing strategic partnerships across the spectrum of JMI Sports’ expanding portfolio and working with college property leaders to increase revenue through bold new opportunities for the company and its partners.
Previously, Archey served as president of the UK Sports & Campus Marketing team, where he oversaw the transformation of the University of Kentucky Athletics multi-media rights into thriving total campus partnership, where revenues have more than doubled at the property since 2015. Under Archey’s guidance ground-breaking sponsorships and unprecedented revenue growth were accomplished – including the first-ever corporate naming rights for an SEC football stadium with Kroger field. A native of Greenup, Kentucky, Archey’s lifelong passion for UK enabled him to build genuine partnerships as he advanced the status quo of the multimedia rights business.
Prior to joining JMI Sports, Archey served as senior vice president of international business for Major League Baseball. Leading MLB’s international division from 1999 to 2014, he developed and executed a business plan that expanded MLB’s presence globally by opening offices in Tokyo, Beijing, Sydney and London, resulting in unprecedented growth and positioning MLB as the leader among international sports properties. During Archey’s tenure, he increased television exposure of MLB games to more than 220 countries, while expanding MLB’s licensing and sponsorship business worldwide. Perhaps MLB’s most significant international initiative, the World Baseball Classic (a joint venture with the MLBPA), was conceived and executed under Archey’s leadership and is now the premier international baseball tournament.
Archey earned a Bachelor of Science in marketing and finance from Georgetown College in Georgetown, Kentucky, where he was inducted into the school’s Athletic Hall of Fame. He also holds a Master of Science in sport management from the University of Massachusetts in Amherst, where he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award. Archey has won numerous other awards, including Sports Business Journal’s “Forty Under 40” and Baseball America’s “10 to Watch.”