Penn Athletics – May 2, 2016 –
New rights holder seeks to secure premium brands to develop deep and integrated relationships with Penn Athletics and The Penn Relays
The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics announced today that JMI Sports will become its official multimedia rights partner. Commencing on July 1, 2016, the 10-year agreement includes rights to both Penn Athletics and The Penn Relays.
“We are absolutely delighted to be partnering with JMI Sports,” said Dr. M. Grace Calhoun, Athletic Director for Penn Athletics. “JMI’s leadership team of CEO Erik Judson and President Tom Stultz has demonstrated a thorough understanding of, and deep appreciation for, the power of the Penn Athletics brand regionally, nationally and internationally.”
JMI Sports will secure long-term partnerships by targeting elite brands that wish to align with Penn Athletics and the Penn Relays and reach its fans and distinguished alumni base both locally and globally. The University of Pennsylvania has the second largest student population in The Ivy League, with a base of over 290,000 living alumni.
JMI Sports CEO Erik Judson said, “We are privileged and so proud to have this opportunity to partner with Penn Athletics. Our commitment to the wonderful people of Penn is to work tirelessly to support, grow and celebrate their great brand.”
The partnership between Penn Athletics and JMI Sports seeks to maximize the value of Penn’s marketing assets, while developing valuable relationships with sponsors, fans, alumni and students through the delivery of: corporate sponsorships and advertising, radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production and hospitality, venue signage and naming rights, special events, and innovative activations.
“Our goal is to work collaboratively with Penn Athletics’ leadership and a handful of elite corporate sponsors to create unique partnerships that exceed the expectations of sponsors within the guidelines established by the University,” said JMI Sports President Tom Stultz. “In the process, we believe that we can enhance the fan experience, increase fan engagement and help expand Penn’s incredible brand, while also allowing sponsors to communicate with the best and brightest represented by Penn’s various constituent groups.”
Penn Athletics enjoys a tremendously rich and pioneering tradition in the history of college athletics, including household names like John Heisman in football, and iconic facilities like Franklin Field and the storied ‘Cathedral of College Basketball’ in The Palestra. Penn is also a tremendously innovative and entrepreneurial University, ranked amongst the highest institutions in the world, and located in the major media market of Philadelphia.
“We are aiming big in partnering with JMI Sports and will seek to add innovative applications to traditional sponsorships,” said Calhoun. “We envision a tremendously bright and evolving future with all of our corporate partnerships.”