Ivy League Press Release – January 19, 2016 –
The Ivy League announced today a ground-breaking agreement naming JMI Sports the League’s official marketing rights agency, including the exclusive rights to develop and promote a corporate sponsorship program on behalf of the historic conference currently celebrating its 60th official season.
“We are thrilled to be partnering with JMI Sports,” said Robin Harris, Ivy League Executive Director. “They recognize the Ivy League’s enormous untapped potential in the corporate sponsorship space and share our excitement with the prospect of identifying new corporate partners that match the stature of the League.”
JMI Sports will secure long-term partners for the League by targeting elite regional, national and international brands that wish to affiliate with the Ivy League and reach its global audience and distinguished alumni base.
JMI Sports CEO Erik Judson said, “The Ivy League is one of the most respected brands in the world and we are thrilled to have the opportunity to help the League capitalize on the strength of its position in the marketplace and build upon its storied success.”
The 10-year agreement between the Ivy League and JMI Sports seeks to identify appropriate sponsors, increase exposure of the League’s prestigious brand, and add experiential value to its eight member universities.
“Our goal is to create partnerships that achieve the unique marketing objectives of each company, while improving the fan experience at games and championship events, and driving viewership and online engagement,” said Tom Stultz, JMI Sports’ president. “To grow the enterprise, we will focus on developing innovative solutions and strengthening relationships,” Stultz continued.
While media rights are not included in this agreement, JMI Sports will collaborate with the League and its media partners to activate assets across conference-wide television agreements and develop solutions to enhance and expand digital assets across the Ivy League Network, which includes the League’s athletics website (IvyLeagueSports.com), nine-channel digital network (IvyLeagueDigitalNetwork.com), social media (Facebook, Twitter, YouTube, Instagram, Snapchat and LinkedIn) and affiliate partners.
JMI Sports is currently seeking an experienced, senior-level Chief Marketing Officer to lead the new partnership.
Harris expressed, “Our eight institutions enthusiastically selected JMI Sports after an extensive process based on the personal, tailored approach that recognized the unique attributes of the Ivy League brand.”
ABOUT THE IVY LEAGUE
Founded in 1954, the Ivy League is the most diverse intercollegiate conference in the country with more than 8,000 student-athletes competing each year. Sponsoring conference championships in 33 men’s and women’s sports and averaging more than 35 varsity teams at each school, the Ivy League provides more intercollegiate athletic opportunities per school than any other conference in the country. All eight Ivy schools are among the top 20 of NCAA Division I schools in number of sports offered for both men and women. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings and enjoys regular competitive success at the highest championship levels of NCAA Division I athletics, including team and individual national championships in men’s and women’s fencing, field hockey, men’s ice hockey, men’s and women’s lacrosse, women’s rowing, men’s and women’s swimming & diving, men’s and women’s indoor and outdoor track & field and wrestling. Ivy League student-athletes annually compile the country’s best marks in the NCAA’s Academic Performance Ratings and Graduation Success Rates under the Ivy League model of athletics as a key part of their overall undergraduate experience. For more information, please visit IvyLeagueSports.com.
ABOUT JMI SPORTS
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of campus-wide sponsorship programs, maximizing the economic potential of universities. Clients include University of Kentucky, Arizona State University, the Pac-12 Conference, and the Ivy League. JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. Celebrating its tenth anniversary in 2016, JMI Sports was founded by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, visit JMISports.com.