BOSTON– JMI Sports, LLC has been retained by the Harvard University Department of Athletics to sell national and regional athletics sponsorships, effective immediately.
Under terms of the agreement, JMIS will utilize their sales resources in New York, Philadelphia, Chicago and Silicon Valley to sell sponsorships for Harvard Athletics. Harvard Athletics will manage local sales and fulfillment, according to Bob Scalise, John D. Nichols ’53 Family Director of Athletics at Harvard.
“Harvard Athletics is delighted to work with JMI Sports,” said Scalise. “We look forward to working with JMI to build additional exposure and opportunities for our athletics program and connect us to sponsors that align well with Harvard Athletics.”
“We are so proud to be representing Harvard Athletics,” said JMI Sports Co-Founder and CEO Erik Judson. “We feel we are uniquely positioned to present special opportunities to quality sponsors who want to work with a university of Harvard’s stature.”
The JMI Sports relationship with Harvard Athletics will be managed by Susan Byrne, Associate Director of Athletics, Marketing and Sales.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. Breaking new ground in the creation of the Total Campus Marketing program, JMI Sports works hand-in-hand with each university in the pursuit of their success, maximizing their economic potential. JMI Sports adds the representation of Harvard University Athletics to an impressive list of signature relationships, including Clemson University, the University of Kentucky, the Ivy League, Rupp Arena, the University of Pennsylvania, the University of Pittsburgh, and joint-venture properties of the University of Georgia and Columbia University (with IMG College), as well as the University of Notre Dame (with Legends). Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.
About Harvard Athletics
Harvard University fields an athletic program that is the largest and one of the most successful in Division I of the NCAA. With 42 varsity sports and over 1,200 varsity athletes, Harvard is fully committed to a well-rounded athletic program, consisting of club, intramural and recreation opportunities for all students. Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience. Harvard Athletics has a tradition of success and competitive excellence that began with the first intercollegiate athletic event (a crew race) in 1852. Harvard teams have won 442 Ivy League championships overall and 11 Ivy titles in 2018-19. Harvard has produced 146 national championship teams, including two in 2018-19. In addition, Harvard Athletics also serves an important role within the University by promoting principled leadership on and off the field, as well as integrating academics and athletics. For more information on Harvard Athletics, please visit www.GoCrimson.com