Cameron Bunce

Vice President
Partnerships
SDSU Athletic Partnerships

Cameron leads partnership strategy for SDSU, aligning brand objectives with the athletic department’s mission to drive sustainable revenue and lasting impact. He oversees sales, renewals, gameday activations, and partner fulfillment, while leading the on-site team to deliver integrated solutions that strengthen long-term relationships and fan engagement.

Before JMI Sports, Cameron ran the partnerships division at My Gym Enterprises, a leading children’s fitness franchise, where he developed innovative programs with brands such as Paramount, Skechers, and Little Tikes. Before that, he served as Global Director of Team Sports at adidas, where he led brand and licensed partnerships across US Sports, and as Head of Business Development at NBCUniversal’s E! News and E! Entertainment, driving multi-platform partnerships and growth initiatives.

Cameron earned his undergraduate degree from the University of California, Berkeley, where he played rugby and football. He was the MVP of the 2001 Rugby National Championship and represented the United States on the Sevens National Team. Cameron received his MBA from the UCLA Anderson School of Management and is a proud husband to his wife, Alexia, and dad to their three children Donald, Hendo, and Freddy.