Director, Key Partnerships
Pitt Sports Marketing
In her role overseeing and managing the legacy partners for Pitt Sports Marketing, Carrie develops strategic and uniquely tailored solutions to address brand goals through Pitt’s extensive multimedia and sponsorship programs.
Carrie joined JMI Sports from her former role as the Director of Brand Strategy and Marketing for Major League Lacrosse in Boston, Massachusetts. While working for MLL, Carrie proposed, built, and executed national omnichannel campaigns for Coca-Cola, New Balance, and Warrior Sports. Previous to MLL, Carrie worked in consulting for Nielsen’s Sports and Entertainment division. She worked closely with brands to create tailored sponsorship measurement tools that allowed cross-property analysis and strengthened overall portfolio performance. Carrie has extensive experience managing sponsorship strategies and is an expert in balancing the needs of brands and rights holders.
A native of Baltimore, Maryland, Carrie was a four-year letter winner and lacrosse captain at the University of Denver and holds a master’s degree from Durham University in Durham, England.