UK Sports & Campus Marketing
Kim provides daily administrative oversight of the of the UK property operations and directs property hospitality activity, continuously deepening the team’s relationships in the community. Additionally, she has had a longstanding hand in radio and TV relations in Lexington, KY and across the country within collegiate multimedia rights and lends critical and expert direction to other JMI Sports properties in this area.
Kim has over 30 years of experience in college multimedia rights sales, marketing and operations, previously serving as the general manager of the University of Kentucky Property for 10+ years under a prior rights holder, and as a regional vice president for IMG College (now Learfield-IMG). Also as Vice President of Operations under Host Communications, Kim worked directly with Tom Stultz to expand the company’s portfolio, adding top schools including Nebraska, Oregon, Connecticut, Ohio State and many others. Likewise, at JMI Sports, she is frequently called upon to assist in the valuation of upcoming opportunities in the collegiate marketplace. Her extensive industry experience is valuable at all stages of operation – from pursuit and expansion to launch and operations as she is adept at navigating both the university and corporate worlds.
Kim studied marketing at the University of Kentucky.