Kim Shelton

Senior Vice President
NIL Strategy and Executive Director of UK NIL
JMI Sports

Kim plays a vital role in the evolving college sports landscape by leading name, image, and likeness (NIL) initiatives across JMI Sports’ portfolio of property partners, with a focus on the University of Kentucky and its flagship NIL offering, BBNIL Suite. In this role, Kim serves as a key liaison between student-athletes, athletic departments, and corporate partners to drive revenue, ensure compliance, and provide meaningful support.

With over 25 years of experience in multimedia rights, sponsorship sales, and revenue strategy, Kim most recently served as CEO of Lexington Sporting Club. She previously held senior leadership roles with JMI Sports and its multimedia rights predecessor at the University of Kentucky, where she helped establish landmark partnerships that live on today, including naming rights for Kroger Field, Kentucky Proud Park, and the Central Bank Center. Her proven leadership, sales expertise, and client-first approach have earned her lasting relationships with top partners and industry leaders.

Kim is a proud UK alum and former captain of the university’s inaugural women’s soccer team. Her deep ties to the university and firsthand understanding of the student-athlete experience make her an invaluable asset to the JMI Sports team.