Sponsorship Sales & Operations
Pitt Sports Marketing
Leading the on-site sponsorship team, Laila works closely with Pitt Athletic Department staff to create partnerships that will enhance the Pitt Athletics brand.
Prior to joining JMI Sports, Laila was a member of the College Football Playoff’s senior staff, serving as the Senior Director of Operations and Logistics. With 15 years of experience in intercollegiate athletics, she is one of the original members of the CFP staff who created the events, programs, and strategic vision of the CFP. During her tenure at the CFP, Laila was responsible for creating innovative brand activations for CFP’s official sponsors through live events. Laila spent the early part of her career in various leadership roles at the Orange Bowl Committee, the host organization for the Discover Orange Bowl. While at the Orange Bowl, Laila created several hospitality programs that have become standard practices among post season bowl games and NCAA championships.
She received a bachelor’s and master’s degree from Pennsylvania State University. Laila is a native of Washington, PA and currently resides in Pittsburgh, PA.