Marisa Ferrara

Director
Key Partnerships
Pitt Sports Marketing

Marisa is focused on finding alignment between Pitt’s key partners’ marketing objectives and the goals and vision of the university. As such, she leads the team responsible for managing existing multiyear partnerships and renewals, as well as executing client deliverables, including gameday activations, stadium and arena signage, and partner hospitality. In this role, Marisa works in close partnership with the athletic department to ensure a strategic, cohesive approach across all sponsorship initiatives.

Prior to JMI Sports, Marisa was most recently the Director of Partnership Activation for the Chicago Sky WNBA, specializing in experiential brand marketing while providing best-in-class service for the team’s 50+ corporate partners. Marisa first relocated to the Windy City to join the Corporate Partnership Strategy team at the Chicago Cubs, and before that, had her boots strapped brand-side in Dallas activating sports partnerships for American Airlines.

Marisa moved back to Pittsburgh in a long-awaited “homecoming,” as she holds a bachelor’s degree in Sports Management from Slippery Rock University and a master’s degree in Sports Management from West Virginia University.