Melissa Edwards

Director, Sponsorship Sales
Southern Conference Marketing

Based in Spartanburg, South Carolina, Melissa manages the Southern Conference’s partnership program, providing direct sales and activation support while collaborating with the conference on strategies to increase revenues and strengthen relationships across the conference community.

Before joining JMI Sports, Melissa served as the Sponsorship and Community Events Manager for the Greenville Drive, a Minor League baseball team in Greenville, South Carolina. Melissa’s team won the prestigious John H. Johnson President’s Award in Minor League Baseball. Prior to her work with the Greenville Drive, Melissa worked in Charlotte, North Carolina with the Gastonia Grizzlies, where she oversaw marketing and partnerships. Melissa’s sports career began by implementing marketing strategies for the Athletic Department at Wofford College in Spartanburg, South Carolina.

A native of West Palm Beach, Florida, Melissa holds a bachelor’s degree in Marketing from Auburn University.