Senior Vice President
As a cornerstone of JMI Sports’ National Sales and West Coast operations, Pete orchestrates partnerships and growth strategies that transcend conventional sports management. His holistic approach to property management ensures the long-term success of San Diego State Athletics, Mountain West Conference, and U.C. San Diego, impacting not just teams, but also the broader communities they serve.
With a career spanning over two decades in the sports industry, Pete has been instrumental in securing multi-million dollar sponsorships, improving fan engagement, and elevating sports properties to national prominence. He comes to JMIS from KORE, where he was head of brand revenue at the sports data and intelligence company. He led the go-to-market strategy and sales effort for the new Portfolio Optimization Platform which manages, measures and optimizes all aspects of partnerships for global brands. Prior to KORE, Thuresson spent several years leading commercial efforts as Senior Vice President, Corporate Partnerships at the Atlanta Hawks, Los Angeles Clippers and Roush Fenway Keselowski Racing. Thuresson was a founding member of the professional soccer club San Diego Loyal and served as Chief Commercial Officer of the startup USL Championship club.
Pete is a graduate of Claremont McKenna College, where he earned a B.A. in Economics and played for the varsity baseball team. Currently based in Del Mar, a suburb of San Diego, he is passionate about spending quality time outdoors, whether it’s hiking mountains or grilling in the backyard. He is also a proud father to his three daughters—Elise, Ava, and Evangeline.