Randy Carter

Director
New Partnerships
UK Sports & Campus Marketing

Randy is responsible for leading the new partnership team, building strong business relationships with regional & national brands and working closely with prospective partners to achieve mutual long-term goals and objectives for the sponsor and university through strategic sport marketing partnerships.

Prior to joining JMI Sports, Randy served as a Vice President of Business Development with Peak Sports Management. During his time in that position, Randy had oversight of five of Peak’s sport properties and played a pivotal role in growing the company’s property portfolio.

Randy is a native of Georgetown, KY and earned a Bachelor of Science in Business Administration at Union College and a Master of Business Administration with a concentration in Marketing from Holy Names University.