Director, New Partnerships
UK Sports & Campus Marketing
Seth and his team work to identify and secure new corporate partners for the University of Kentucky and UK Athletics, building customized sponsorships that creatively engage brands and the Wildcats’ fan base. In addition to managing the New Partnerships sales team, Seth is the main liaison with the university regarding the Total Campus Marketing program.
Seth has been a member of the company’s local team since 2014 and was on the UK property prior to that with IMG, the previous rights holder. Prior to joining JMI Sports, Seth worked for the Lexington Herald-Leader, and spent 10 years in Minor League Baseball with the Lexington Legends. While starting as an intern and working his way up to General Manager, Seth gained valuable sales, marketing, and leadership experience while also being heavily involved in day-to-day and game-day operations, where he focused on optimizing customer service and enhancing the overall fan experience.
A native of Owensboro, Kentucky, Seth holds a bachelor’s and master’s degree in Business Administration from the University of Kentucky.