Laila Brock

Vice President, Sponsorship Sales & Operations

Laila Brock is Vice President, Sponsorship Sales & Operations of Pitt Sports Marketing, the official multimedia rights partner of the University of Pittsburgh.

Brock served at the Senior Director of Operations and Logistics for the College Football Playoff (CFP) from 2013 until 2019. In her role at the CFP, she was responsible for the management of the student-athlete experience and hospitality programs for the teams participating in the CFP National Championship, the city-wide branding program, the overall transportation program as well as the production of the ancillary fan events associated with the National Championship weekend.  With 15 years of experience in intercollegiate athletics, Brock was among a small group of athletic administrators who were selected to join the staff that manages the events, marketing and programs associated with the CFP. Upon joining the staff, Brock was responsible for the development of several of the CFP’s new fan events, including Playoff Fan Central, a three day, interactive event featuring celebrity appearances, sponsor activations and fan interactive activities, as well as AT&T Playoff Playlist Live!; a multiday concert series featuring a variety of music genres each day. In five short years, the events have become fan favorites and have drawn over 100,000 attendees annually, due to Brock’s leadership and creativity.

Prior to joining to the College Football Playoff staff, Brock served as the Director of Events and Team Operations at the Orange Bowl Committee(OBC); the host organization for the Capital One Orange Bowl. In a very similar role to her current position, she oversaw a staff that managed the operations and logistics for the teams participating in the Orange Bowl and BCS National Championship Games. Additionally, she was responsible for the planning, management and execution of the OBC’s festival and community outreach events. During her time at the Orange Bowl Committee, Brock created various hospitality programs, that are now standard practices among bowl games and NCAA championship events.

Brock was a member of the 1997 United States Jr. National Track and Field team and competed in the Jr. Pan-American Games in Havana, Cuba. She was inducted into the Pennsylvania Sports Hall of Fame in 2007 for her athletic achievements in track and field. While at Penn State, she was a four year letter winner and a captain of the women’s track and field team. In 2011, Brock was recognized by her peers as a nominee for Biz Bash Events Magazine’s Corporate Event Planner of the Year. Due to her unique blend of experiences in events and team operations, she is often called upon to speak at events industry conferences, sponsor summits, football operations conferences and institutions’ women’s football clinics. She also holds memberships with the National Association of Collegiate Directors of Athletics (NACDA), Meeting Planners International (MPI) and Women in Sports and Events (WISE). Brock is an avid volunteer participating in youth mentoring programs and community projects through her membership in various service organizations.

She received a Bachelor of Arts from the Pennsylvania State University, as well as a Master’s degree from the same university. Brock is a native of Washington, PA and currently resides in Pittsburgh, PA.

 

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