MEDIA RIGHTS AND VENUE DEVELOPMENT COMPANY

Our partnership with JMI Sports exemplifies what a public-private partnership can and should be for the University of Kentucky. JMI Sports has delivered tremendous value and earned our trust by delivering creative ideas and generating new revenue streams, while always putting the interest of the University at the forefront of their efforts. JMI Sports is our best partner for new business solutions that include, but also extend far beyond athletics. From top to bottom, their entire team is committed to UK, and we are to them.

As Notre Dame Athletics evaluated potential multimedia partners, and ultimately selected JMI Sports in partnership with Legends, it was clear that they had tremendous experience and a track record of success in the collegiate marketplace. Another key factor was that the JMI Sports team truly understood and honored the uniqueness of the Notre Dame brand with a customized Notre Dame centric approach.

JMI Sports has been an invaluable partner to Penn Athletics, the Penn Relays and the University of Pennsylvania. JMI’s commitment to finding the right solutions for our University and our corporate sponsors has allowed us to create a more meaningful experience for our student-athletes while maximizing the revenue potential of our brand.

JMI Sports has been an integral part of the success of Aztec Stadium from the very beginning of this landmark development project. Their scope has included initial project planning and business model development, oversight of design and construction, and revenue maximization efforts, including, naming rights and founding partnerships. They have been an invaluable contributor every step of the way.

With JMI Sports, we value the direct access we have to their leadership team and the importance they place on our relationship. Additionally, they bring us new ideas, listen to ours and follow through with creative marketing programs designed to expand the MAC brand.

The University of Kentucky Athletic Department is very pleased with our JMI Sports relationship. When we launched our partnership, we challenged them to pursue Kentucky-centric partnerships. They have clearly delivered with innovative and meaningful corporate partnerships. JMI Sports constantly brings us new ideas to consider, and we really appreciate their transparency, professionalism and creativity. Importantly, they understand our brand and respect our culture. Their team has a deep understanding of the University and they grasp what UK Athletics teams mean to the state. I appreciate how they have been with us through thick and thin, especially during this past year. JMI Sports is a true partner in every sense of the word.

JMI Sports’ strong presence in the West, and in Silicon Valley, will help us build our brand by pursuing unique partnerships with some of the largest and most innovative technology companies in the world. We know Erik’s and his team’s commitment to pursuing customized solutions positions the Mountain West and our member institutions for sustained success in the future.