Dedicated to Transformative Partnerships
with Iconic Brands, Institutions, and Teams

Creating New Opportunities Across the Sports Industry

Colleges and Universities

We advance media strategies, identify new revenue opportunities, create innovative partnerships, and act as a multimedia and campus rights partner for universities, athletic conferences, and athletic departments.

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Properties and Events

Work with us to evaluate your existing multimedia and sponsorship strategies, explore alternative revenue generation opportunities, and creatively maximize all income streams at venues and events.

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Corporate Brands

Trust us to develop impactful partnerships with leading brands by working with your team to create customized solutions that accomplish your marketing objectives.

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Facility Developers

We manage projects for professional teams, universities, and municipalities seeking to build or renovate major sports venues and practice facilities.

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Our partners

Proven track record of delivering world-class facilities and marketing opportunities.

  • Our partnership with JMI Sports exemplifies what a public-private partnership can and should be for the University of Kentucky. JMI Sports has delivered tremendous value and earned our trust by delivering creative ideas and generating new revenue streams, while always putting the interest of the University at the forefront of their efforts. JMI Sports is our best partner for new business solutions that include, but also extend far beyond athletics. From top to bottom, their entire team is committed to UK, and we are to them.

    Dr. Eric N. Monday Executive Vice President for Finance and Administration
    University of Kentucky
  • As Notre Dame Athletics evaluated potential multimedia partners, and ultimately selected JMI Sports in partnership with Legends, it was clear that they had tremendous experience and a track record of success in the collegiate marketplace. Another key factor was that the JMI Sports team truly understood and honored the uniqueness of the Notre Dame brand with a customized Notre Dame centric approach.

    Jack Swarbrick Vice President and James E. Rohr Director of Athletics
    University of Notre Dame
  • JMI Sports has been an integral part of the success of Aztec Stadium from the very beginning of this landmark development project. Their scope has included initial project planning and business model development, oversight of design and construction, and revenue maximization efforts, including, naming rights and founding partnerships. They have been an invaluable contributor every step of the way.

    John David Wicker Director of Intercollegiate Athletics
    San Diego State University
  • JMI Sports has been an invaluable partner to Penn Athletics, the Penn Relays and the University of Pennsylvania. JMI’s commitment to finding the right solutions for our University and our corporate sponsors has allowed us to create a more meaningful experience for our student-athletes while maximizing the revenue potential of our brand.

    Grace Calhoun Former Athletic Director
    University of Pennsylvania
  • With JMI Sports, we value the direct access we have to their leadership team and the importance they place on our relationship. Additionally, they bring us new ideas, listen to ours and follow through with creative marketing programs designed to expand the MAC brand.

    Jon Steinbrecher Commissioner
    Mid-American Conference
  • The University of Kentucky Athletic Department is very pleased with our JMI Sports relationship. When we launched our partnership, we challenged them to pursue Kentucky-centric partnerships. They have clearly delivered with innovative and meaningful corporate partnerships. JMI Sports constantly brings us new ideas to consider, and we really appreciate their transparency, professionalism and creativity. Importantly, they understand our brand and respect our culture. Their team has a deep understanding of the University and they grasp what UK Athletics teams mean to the state. I appreciate how they have been with us through thick and thin, especially during this past year. JMI Sports is a true partner in every sense of the word.

    Mitch Barnhart Athletics Director
    University of Kentucky
  • JMI Sports’ strong presence in the West, and in Silicon Valley, will help us build our brand by pursuing unique partnerships with some of the largest and most innovative technology companies in the world. We know Erik’s and his team’s commitment to pursuing customized solutions positions the Mountain West and our member institutions for sustained success in the future.

    Craig Thompson Commissioner
    Mountain West Conference

We work

You play

We will ensure your plan is executed on time and on budget, while maximizing the economic potential of your institution.

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