We Are

a purpose-driven partner

Managing Your Sports Investment with Exceptional Attention to Detail

We provide exceptional, high-touch management of collegiate athletics multimedia rights, facility project development, and sales and marketing representation. Founded in 2006 by CEO Erik Judson and technology entrepreneur and former owner of the San Diego Padres, John Moores, our team delivers a uniquely flexible, client-centric approach to building relationships that maximize the economic potential of our clients’ brands.

Collaborative Teammates

We understand a single approach will not work for all of our partners. We are committed to and excel at working collaboratively and thoughtfully to create individualized solutions that align with our partners’ goals.

Thoughtful Innovators

We bring a fresh perspective to all our partnerships and understand how to bridge the gap between iconic traditions and the future of the sports and entertainment business.

Client-Centric Advocates

We deliver superior customer service with integrity and transparency. Above all, we value relationships and enjoy working hand in hand with each partner in the pursuit of their success.


Our Leadership

  • Paul Archey

    Chief Commercial Officer
    JMI Sports

  • Laila Brock

    Vice President
    Sponsorship Sales & Operations
    Pitt Sports Marketing

  • Zach Davis

    Vice President, Development
    JMI Sports

  • Kate Haywood

    EVP, Finance & Administration
    JMI Sports

  • Erik Judson

    Chief Executive Officer
    JMI Sports

  • Nicole Metzger

    Chief Revenue Officer
    Clemson Sports & Campus Marketing

  • Kim Shelton

    UK Sports & Campus Marketing

  • Tom Stultz

    JMI Sports

  • Nino Vanin

    Vice President, Sponsorship Sales
    Penn Sports Properties

We work

You play

We will ensure your plan is executed on time and on budget, while maximizing the economic potential of your institution.

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