SAN DIEGO – San Diego State Athletics has announced a five-year agreement with Kaiser Permanente as a founding partner of Snapdragon Stadium at SDSU Mission Valley.
“I’m very excited to have our long-time partner Kaiser Permanente invest in Bashor Field at Snapdragon Stadium and Thrive Park,” said John David Wicker, Director of Intercollegiate Athletics at San Diego State University. “This partnership will allow us to continue building on community initiatives that our two organizations have invested in over the years and allow us to create additional opportunities to better serve the San Diego community.”
A key component of the new partnership is the naming rights to Kaiser Permanente Thrive Park, the area of reinforced grass fields located to the west of the stadium that will not only serve the region on game days but will also allow for passive recreation and community events throughout the year.
“Kaiser Permanente and San Diego State Athletics share a common passion for the health and well-being of our San Diego community,” said Jane Finley, Senior Vice President and Area Manager for Kaiser Permanente San Diego. “Our founding partnership allows Kaiser Permanente help San Diegans thrive, by supporting the myriad of activities that will take place in and around Snapdragon stadium year-round.”
In addition, the agreement will include Kaiser Permanente branding on the northeast gate, which will serve as the student entrance as well as provide access to food trucks and surrounding activities on game days.
Kaiser Permanente will also receive signage and branding opportunities in connection with three parent lounges to be located inside the state-of-the-art facility.
Kaiser Permanente joins Qualcomm Technologies, Sycuan Band of the Kumeyaay Nation as well as Sycuan Casino Resort, and San Diego County Toyota Dealers as recently announced Founding Partners of the new 35,000 capacity stadium.
SDSU Athletics was represented by Legends and JMI Sports, which sourced and negotiated the partnership.
Snapdragon Stadium is on schedule to be completed by Sept. 3, when the Aztec football team is slated to face the Arizona Wildcats in its 2022 season opener.
Season tickets for SDSU’s inaugural campaign in the new stadium are on sale now. Individuals interested in getting more information on tickets are encouraged to register at SnapdragonStadium.com.
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