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Patriot League Announces Partnership with TIAA

September 16, 2021

TIAA becomes Presenting Sponsor of 2021 Football Season and the Official Retirement Planning Partner of the League

BETHLEHEM, Pa. – The Patriot League has reached an agreement with TIAA to become the presenting sponsor of the 2021 Patriot League football season. TIAA will also be the Official Retirement Planning Partner of the Patriot League.
TIAA, a leading financial services provider, will have a presence with the Patriot League throughout the 2021-22 academic year.
“We are excited to welcome a trusted brand like TIAA as a partner of League,” Patriot League Commissioner Jennifer Heppel said. “Our shared values of integrity and helping people reach their goals makes them a fitting partner.”
“At TIAA, we are dedicated to the success of every client,” said Marty Willis, Chief Marketing Officer. “We are proud to support an organization like the Patriot League, whose mission of supporting student-athletes aligns with ours for helping clients achieve their goals.”
This sponsorship was secured by JMI Sports, the exclusive multimedia rights partner of the Patriot League.
With an award-winning 1 track record for consistent investment performance, TIAA ( is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has $1.3 trillion in assets under management (as of 06/30/2021 2) and offers a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
The Patriot League is in its fourth decade of academic and athletic achievement, continually demonstrating that student-athletes can excel at both academics and athletics without sacrificing high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes that are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education.
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League, and the Atlantic 10 Conference. Additionally, JMI Sports serves as third- party sales representation for premier venues and events including the Breeders’ Cup, Rupp Arena at Central Bank Center and the Penn Relays. The company’s facility development team is currently collaborating with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, CA. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.


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