TWO DECADES OF TRANSFORMATIVE PARTNERSHIPS

JMI Sports was built on the belief that close partnership is the foundation for lasting success. Founded in 2006 with a vision to revitalize stadiums as mixed-use community assets, JMI Sports has since evolved into a leading media rights and facility development company, unlocking commercial value for 20+ sports properties nationwide. Our integrated services span multimedia rights, corporate partnerships, brand strategy, and venue transformation, all driven by our partner-focused playbook for revenue maximization in sports.

This growth was not achieved alone. It was shaped by partners who shared our ambition, trusted our approach, and challenged us to solve bigger problems together. As we mark our 20th anniversary, we celebrate this evolution and the partners who made it possible.

Explore twenty years of teamwork

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2026

Founded

JMI Sports is Born

Founded by technology entrepreneur & former owner of the San Diego Padres John Moores and CEO Erik Judson as a facility development firm following completion of Petco Park.

Facility Development

JMI Sports Hired for Spring Training Facility

Named Development Manager for the Cleveland Guardians’ new spring training facility — Goodyear Ballpark — merging a state-of-the-art ballpark with mixed-use development in Goodyear, AZ.

Facility Development

JMI Sports Named Development Manager for Matthew Knight Arena

Appointed Development Manager of the University of Oregon’s Matthew Knight Arena, a 12,500-seat venue home to the steepest seating bowl of any collegiate arena.

Facility Development

JMI Sports Secures 2nd Development Project at Oregon

Named Development Manager of the Cheryl Ramberg Ford & Allyn Ford Alumni Center, housing Oregon’s Alumni Association, Foundation, and Office of Development.

Facility Development

Opening Day at Goodyear Park

Goodyear Park opened its doors, with JMI Sports securing the Cincinnati Reds as the second tenant.

Facility Development

JMI Sports Selected to Oversee Predevelopment on Goodyear City Center

Led predevelopment activities and a feasibility study for a 100,000-squarefoot city hall and a 30,000-square-foot public library to maximize value for the City of Goodyear.

Facility Development

JMI Sports Hired for 2nd Spring Training Facility

Led a feasibility study for Red Sox ownership during pre-development of the franchise’s new spring training facility, JetBlue Park, designed to be reminiscent of Fenway.

Facility Development

JMI Sports Hired for Minor League Ballpark

Directed market feasibility, site selection, and project planning for a proposed Pacific Coast League ballpark in Escondido for the San Diego Padres AAA affiliate, culminating in the selection of the preferred site and launch of the conceptual design and development process.

Facility Development

JMI Sports Named Development Manager on Fowler Park in Hometown

Named Development Manager for Fowler Park renovation, home of Toreros Baseball, with a new entryway, private suits, locker room, coaches’ offices, and training facilities.

Facility Development

JMI Sports Leads Feasibility Study for TDECU Stadium

Led a feasibility study for a potential new football stadium at the University of Houston. After securing approval from our findings, the University proceeded with TDECU Stadium in 2012.

Facility Development

Tip-Off at Matthew Knight Arena

University of Oregon and JMI Sports celebrated the opening of Matthew Knight Arena and the Cheryl Ramberg Ford & Allyn Ford Alumni Center with ribbon cutting ceremonies.

Collegiate Business Consulting

JMI Sports Hired by UNC for Ticket Sales Consulting

Developed a comprehensive ticketing strategy encompassing pricing, packaging, sales, and internal team structure and training, marking JMI Sports’ first expansion into collegiate business consulting beyond facility development.

Facility Development

JMI Sports Serves as Owner’s Consultant for Jeff Jacobs J.A.M. Center

Oversaw design and construction for SDSU’s new Aztec Basketball practice facility on behalf of the university. The 26,000-square foot facility opened in 2015.

Collegiate Business Consulting

JMI Sports Partners with Second School on Ticketing Consulting

Hired by Duke to evaluate its existing ticket sales operation, develop a financial model, and recommend strategies to increase revenue for the athletic department.

Collegiate Business Consulting

Auburn Taps JMI Sports for Athletics Review & Ticketing

Engaged by Auburn to conduct a comprehensive assessment of its ticketing, marketing, and athletics department operations, delivering benchmark-driven insights, industry best practices, and strategic recommendations to optimize organizational performance and establish a roadmap for future success.

Facility Development

Opening Day at Fowler Park

The $13.8 million, 1,700-seat stadium officially opened its doors on February 15, 2013 with a sold-out game against cross-town rival SDSU.

Facility Development

JMI Sports Named Feasibility Consultant for Chula Vista Olympic Training Center

Engaged by the City of Chula Vista and the U.S. Olympic Committee to develop a long-term strategy for the Chula Vista Olympic Training Center. Following research, stakeholder engagement, financial modeling and legal due diligence, recommended transferring ownership and operational control from the USOC to the City as the optimal solution for all stakeholders.

Multimedia Rights

JMI Sports Enters Multimedia Rights

UK Athletics becomes JMI Sports’ first multimedia rights partner in a 15-year, $210M deal.

Facility Development

JMI Sports Oversees Feasibility for Jordan-Hare Stadium Renovation

Engaged by Auburn to evaluate the feasibility of a football stadium renovation, then retained as the Athletic Department’s Representative to oversee design and construction.

Total Campus Marketing

JMI Sports Engaged by ASU

Hired by ASU to design and implement a university-wide corporate partnership strategy and digital signage communications network, creating new sponsorship inventory that was marketed and sold to corporate partners.

Facility Development

JMI Sports Oversees 1st NBA Arena

Served as Project Manager for the Golden State Warriors on the development of a new NBA arena, sports and entertainment center, plus 700,000 square feet of office and retail space.

Multimedia Rights

JMI Sports & Ivy League Partner

Named the exclusive multimedia rights partner of the Ivy League Conference in a ten-year deal to increase exposure of the League’s prestigious brand.

Multimedia Rights

JMI Sports Adds University of Pennsylvania

Named the exclusive multimedia rights partner for Penn Athletics and The Penn Relays.

Corporate Partnerships

Commonwealth Stadium to Kroger Field

Commonwealth Stadium renamed Kroger Field in landmark 12-year, $22M+ deal, marking the first naming rights agreement in the SEC.

Multimedia Rights

Columbia Athletics & JMI Sports Partner

Named the exclusive multimedia rights partner for Columbia Athletics, marking a significant extension within the Ivy League and an expansion into the New York City market.

Multimedia Rights

JMI Sports & Learfield Partner on Georgia Multimedia Rights

Georgia Sports Marketing, a joint venture between JMI Sports and Learfield, established as the exclusive multimedia rights holder for the Georgia Athletic Association.

Multimedia Rights

JMI Sports Enters ACC with Clemson Partnership

JMI Sports awarded athletics and campus-wide marketing rights, establishing a ten-person sponsorship sales and client services team.

Multimedia Rights

JMI Sports & Legends Launch Notre Dame Global Partnerships

JMI Sports and Legends announced 12-year partnership with Notre Dame Athletics to form a joint venture that oversees multimedia rights, premium hospitality, and branding services.

Corporate Partnerships

Naming Rights to Baseball Stadium

Announced 15-year agreement with Kentucky Farm Bureau, including naming rights for the baseball stadium. The Farm Bureau elected to name the stadium ‘Kentucky Proud Park’ after the state's official agricultural marketing program.

Facility Development

Opening Day at Jeff Jacobs J.A.M. Center

Celebrated the grand-opening for the 23,500-square foot Jeff Jacobs J.A.M. Center, marking the official opening of the Aztecs' on-campus basketball performance center complete with two basketball courts, locker rooms, team lounges, film rooms, a training center, and more.

Multimedia Rights

University of Pittsburgh Joins JMI Sports Portfolio

Named the exclusive multimedia rights partner of University of Pittsburgh Athletics.

Facility Development

JMI Sports Oversees Rupp Arena Renovation

JMI Sports, in partnership with UK and the Lexington Convention Center, led a multimillion-dollar reimagining of Rupp Arena to modernize the fan experience, upgrade premium spaces, and expand revenue-generating opportunities

Property Sales Representation

JMI Sports Continues Ivy League Expansion with Harvard

Selected as property sales representative for Harvard Athletics, driving corporate partnerships for one of the world's most recognized and respected academic institutions.

Multimedia Rights

JMI Sports & Mountain West Conference Partner

Named exclusive multimedia right partner of the Mountain West in a 12-year deal to enhance the conference’s brand and West Coast footprint.

Multimedia Rights

Patriot League Joins List of JMI Sports Conference Partners

Named the Patriot League's exclusive multimedia rights partner, driving revenue and sponsorship opportunities across the premier academic and athletic conference.

Corporate Partnerships

3rd Naming Rights Agreement, Rupp Arena & Convention Center

Brokered a landmark 14-year, multimillion-dollar naming rights agreement with Central Bank, rebranding the convention complex while preserving the iconic Rupp Arena legacy as, “Rupp Arena at Central Bank Center.”

Corporate Partnerships

4th Naming Rights Deal, eSports Lounge & Theater

Brokered a 13-year naming rights agreement with UK Federal Credit Union, building upon their existing relationship as the Official Credit Union of the University.

Facility Development

JMI Sports, Legends, SDSU Partner on New Football Stadium

Partnered with SDSU to lead feasibility studies, master planning, business modeling, and project development, delivering the 35,000-seat multiuse stadium as the home of Aztec Football and professional soccer teams, San Diego FC and San Diego Wave FC.

Multimedia Rights

Welcome to the #MACtion

The Mid-American Conference and JMI Sports announce a 10-year agreement, naming JMI Sports its exclusive multimedia rights partner.

Property Sales Representation

Breeders’ Cup & JMI Sports Partner After Inaugural Deal with Lexus

Named exclusive agency to support corporate partnership sales for the iconic horse race. Achieved early success by bringing Lexus in as the Official Luxury Vehicle and Transportation Partner of the Breeders’ Cup for the 2020 World Championships.

Multimedia Rights

A-10 & JMI Sports Partner

Named exclusive multimedia rights partner for the Atlantic 10 Conference in seven-year marketing rights agreement.

Multimedia Rights

JMI Sports Opens Operations in Chicago with DePaul Athletics

Announced five-year partnership, naming JMI Sports the exclusive corporate partnerships and multimedia rights partner for DePaul Athletics.

Multimedia Rights

SDSU Athletics & JMI Sports Officially Partner on Multimedia Rights

After successful work on Snapdragon Stadium, SDSU Athletics officially named JMI Sports its exclusive multimedia rights partner.

Corporate Partnerships

New Football Field Named Snapdragon Stadium

Announced Qualcomm entered into a long-term partnership with SDSU Athletics, securing exclusive naming rights to the new, one-of-a-kind venue.

Corporate Partnerships

Naming Rights Secured for Iconic Palestra Court

Announced a multiyear partnership extension and expansion with Macquarie Asset Management, including naming rights to the historic Palestra Court.

Multimedia Rights

JMI Sports & Southern Conference Partner on Sponsorship Rights

Hired by the Southern Conference to develop, market, and commercialize a conference-wide corporate partnership program supporting championship events and year-round sponsorship activations.

Property Sales Representation

JMI Sports To Represent Armory Foundation & Millrose Games

Named exclusive property sales representative for the Armory Foundation, one of the most premier indoor track & field centers in America, in addition to the iconic Millrose Games, the oldest indoor track and field meet in the world held annually in New York City.

Multimedia Rights

JMI Sports Expands San Diego Presence with UC San Diego

Named exclusive multimedia rights partner of UC San Diego Athletics.

Multimedia Rights

JMI Sports & UCLA Enter 11-Year Partnership

Brokered an 11-year agreement as the exclusive multimedia rights partner for UCLA Athletics and the UCLA Alumni Association ahead of the school’s transition to the Big Ten Conference.

Multimedia Rights

JMI Sports Expands LA Presence with Rose Bowl Stadium

Established as the exclusive multimedia rights partner of the Rose Bowl Stadium ahead of hosting a 2026 CFP quarterfinal and the 2028 Olympic and Paralympic Games.

Multimedia Rights

Utah Athletics Joins JMI Sports

Entered into agreement as the exclusive multimedia rights partner for University of Utah Athletics ahead of its transition to the Big 12.

JMI Sports Office Expansion

JMI Sports Opens Corporate Office in Park City

Opened a new corporate office in Park City, housing an expanded Operations Team led by longtime JMI Sports Executive Vice President Kate Haywood.

Partnership Milestone

JMI Sports & UK Celebrate 10 Years with New Office Opening

Marked a decade of partnership by unveiling the Central Bank Center Pavilion in downtown Lexington, featuring new offices for JMI Sports and state-of-the-art studios and learning spaces for the UK College of Communication and Information.

Facility Development

Northwestern Taps JMI Sports to Help with New Football Stadium

Served as Owner’s Representative for the new Ryan Field, the future home of Northwestern Football and the largest stadium investment in college football history set to open in Fall 2026.

JMI Sports Office Expansion

JMI Sports Opens New York City Office

Launched the company's New York City office, expanding JMI Sports’ corporate presence in the nation's largest media market while housing National Sales, External Communications, and dedicated sales operations for Columbia University, Harvard University, the Ivy League, Atlantic 10 Conference, and Patriot League.

Multimedia Rights

Northwestern Scope Expands with Multimedia Rights Partnership

Established a multiyear multimedia rights partnership through a joint venture with Legends to support the new Ryan Field, Northwestern Athletics, and the Northwestern University campus.

Multimedia Rights

JMI Sports Adds USD Athletics

Announced as exclusive multimedia rights partner of USD Athletics in multiyear agreement, finalizing the trifecta of San Diego’s D1 schools.

Multimedia Rights

UK & JMI Sports Announce Partnership Extension & Expansion

Announced a landmark multimedia rights extension through 2040 valued at $465M, marking one of the largest deals in college athletics. Includes a new revenue-share model that provides greater flexibility to UK, allocating 80% of net revenue back to the University.

Commercial Solutions

UK Athletics & JMI Sports Launch BBNIL Suite

Launched BBNIL Suite, a first-of-its-kind NIL platform, providing student-athletes and brands with end-to-end strategy, deal sourcing, content creation, and compliance support.

Commercial Solutions

UK Athletics, Two Circles & JMI Sports Introduce BBN United

Unveiled BBN United, a membership platform designed to deepen fan engagement through a monthly membership that unlocks exclusive content, limited-edition merchandise, and once-in-a-lifetime experiences with UK Athletics.

Corporate Partnerships

Minky Couture Takes Center Court at Huntsman Center

Minky Couture named Official Blanket Partner of Utah Athletics, with debut of on-court logos at the Huntsman Center, visible at men’s and women’s basketball home games.

Corporate Partnerships

Delta Takes Field Logo at Dooley Field

As part of an expanded long-term partnership with Georgia, Delta Air Lines’ logo appeared on the playing surface at Dooley Field at Sanford Stadium for the final three home games of the 2025 season.

Corporate Partnerships

CU1 Presents Football Championship with Field Logos

Announced partnership extension with Credit Union 1, elevating the company to Presenting Partner of the MAC Football Championship Game and Official Banking Partner of MAC Football. Featured two on-field logos placed at the 25-yard lines at Ford Field.

Property Sales Representation

Pitt, JMI Sports & Playfly Announce 2026 Opening Spike Classic

Announced a two-day women’s college volleyball event featuring Kansas, Pitt, Stanford, and Wisconsin, held at Pitt’s Peterson Events Center on August 28 & 30, 2026.

Property Sales Representation

JMI Sports Expands into NGBs with USA Volleyball

Named exclusive commercial sales and activation partner ahead of co-hosting the 2027 FIVB Women’s World Championship and 2028 Olympic and Paralympic Games.

Corporate Partnerships

1st Founding Partner Agreement Secured for USA Volleyball

Announced Credit Union 1 as Official Banking and Financial Literacy Partner for USA Volleyball through 2029, leading a nationwide financial education initiative on scholarships, personal finance, and NIL opportunities.

Corporate Partnerships

A-10 Partners with Betterment on First-Ever Conference-Level Jersey Patch for Women's Sports

Betterment named Exclusive Financial Wellness Partner of the A-10 Conference in multiyear deal that includes first conference-level jersey patch dedicated exclusively to women’s sports.

Corporate Partnerships

Palomar Unites San Diego’s Three Collegiate Athletics Programs in ‘One San Diego’ Deal

A first-of-its-kind partnership naming Palomar the Official Volunteerism Partner of SDSU, UC San Diego, and USD Athletics, combining region-wide visibility with student-athlete community impact.

Corporate Partnerships & NIL

Fanatics Announces 12-Year Partnership Extension with UK, Includes First-Of-Its-Kind NIL Component

Extended UK’s partnership with Fanatics through a 12-year merchandising agreement that pioneers new NIL opportunities for student-athletes, including dedicated affiliate storefronts and marketing programs.

Commercial Solutions

Pitt Athletics & JMI Sports Launch H2PNIL

Unveiled centralized NIL platform to connect Pitt student-athletes and teams with brand partners and the services needed to execute efficient and compliant deals.

The JMI Sports team celebrating 20 years at our company offsite in San Diego, California. Three days of connection, collaboration, and camaraderie, highlighted by a Padres game at Petco Park, sunset happy hours, and the people who make it all possible.