Naming RightsNaming Rights Spectrum Teams Up with UK Athletics to Open Spectrum Studio, Official Home of Wildcat Storytelling August 27, 2026
Brand PartnershipsBrand Partnerships Pitt Athletics and UPMC Announce Expanded Partnership Across Football, Women’s Sports, and Victory Heights August 27, 2026
Brand PartnershipsBrand Partnerships Columbia Athletics Announces Partnership with Luxury Reseller 2nd Street USA July 14, 2026
Brand PartnershipsBrand Partnerships Trueblood Real Estate Joins Big Blue Nation as an Official Real Estate Partner of the Wildcats July 9, 2026
Brand PartnershipsBrand Partnerships University of Kentucky and Hoot App, Inc. Unveil First-Of-Its-Kind, Real-Time Social Network for Big Blue Nation June 30, 2026
Multimedia RightsMultimedia Rights Pitt Athletics and JMI Sports Launch H2PNIL to Elevate Student-Athlete NIL Support June 16, 2026
Brand PartnershipsBrand Partnerships University of Kentucky Athletics and Fanatics Announce 12-year Partnership Extension and Groundbreaking NIL Program For Wildcat Student-Athletes April 3, 2026
Brand PartnershipsBrand Partnerships Penn Relays And America250 Unite to Celebrate Milestone Anniversaries and Athletic Excellence March 18, 2026
