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JMI Sports Selects Endeavor Analytics as Strategic Research and Valuation Partner

July 9, 2024

Endeavor’s knowledge and insights group will support JMI Sports’ go-to-market strategy across the college sports landscape

San Diego, CA (July 9, 2024) – Today, JMI Sports, a leading media rights and venue development company, announced it has appointed Endeavor Analytics as its research and valuation partner. Endeavor Analytics will be responsible for delivering strategic recommendations and property valuations to help JMI Sports maneuver the ever-changing college sports landscape.

Endeavor Analytics will provide research, consulting, and valuation services to support JMI Sports’ commercial strategy, including naming rights and asset valuations, sales strategy support, and market landscape analysis. As part of its scope, Endeavor Analytics will support JMI Sports’ go-to-market strategy for new assets that will be introduced across college sports, including jersey patches, on-field signage, and conference entitlements.

“As the college sports landscape continues to rapidly evolve, we sought a research partner who not only understands the landscape, but also appreciates our aggressive commitment to provide solutions to our partners as an industry leader,” said Erik Judson, Chief Executive Officer at JMI Sports. “Endeavor Analytics’ breadth of capabilities combined with their experience sets them apart and we are excited to be kicking off this partnership with full force.”

JMI Sports is known for its partnerships with schools in power conferences such as the University of Kentucky, University of Notre Dame, the University of Georgia, and the University of Pittsburgh, and the recent partnership with the University of Utah, as well as conferences and programs such as the Ivy League, A10, MWC, Patriot League, Penn, Columbia, DePaul, and San Diego State. As JMI Sports expands their portfolio, they require strategic assistance to navigate the complexities of their diverse portfolio and capitalize on new market opportunities.

“Endeavor Analytics has unmatched expertise working with leading sports brands, properties and management groups across all areas of research and valuation,” said Norris Scott, Senior Vice President at Endeavor Analytics. “Our team is thrilled to be helping JMI Sports strategize, valuate, and capitalize on the monumental opportunities that are increasingly developing in this college marketplace.”

For more information on JMI Sports, a leading media rights and venue development company dedicated to transformative partnerships, please visit



JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.

JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues and events, including the Breeders’ Cup, Rupp Arena at Central Bank Center, and the Penn Relays.

JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.

To learn more, please visit


Endeavor Analytics brings action to insight and provides comprehensive intelligence to clients on a global scale. As part of Endeavor, they evaluate the marketplace, leverage insight and provide solutions to unique challenges. Utilizing best-in-class data resources and expertise, Endeavor Analytics fuels what matters to your consumers, audience, and fans. Endeavor Analytics supports a range of categories, including entertainment, sports, fashion, culinary, brands and the arts. Learn more at


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