We work with universities and athletic conferences to act as a property’s multimedia rights representative partner, working collaboratively with our clients to identify new revenue streams and drive existing media strategies towards emerging and advancing technologies, increased revenues, and improved results. Whether acting as an official partner or an expert advisor, we ensure our client’s multimedia and sponsorship programs achieve their diverse goals while respecting the unique history and culture of their organization.
We serve as a multimedia rights partner to intercollegiate athletics programs seeking innovative solutions and superior customer service. With a focus on integrity and transparency, we work as an extension of the university to maximize the value of all marketing assets, while developing valuable relationships with sponsors, fans, alumni and students through the delivery of the following services: radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production, game day hospitality, special events, corporate partnership programs, national sponsorship sales, sponsorship activation, ticket sales and marketing, venue signage and brand management. In all that we do, promotion of the university’s brand, rather than our own, is paramount.
We work with venue owners to secure marquee naming rights and entitlements of facility entrances, parking areas, premium clubs, etc. We assist in identifying all potential inventory and collaborate with industry partners to estimate fair market value. We develop a comprehensive list of prospective corporate partners and present tailored packages to each, incorporating assets with a unique combination of: brand awareness, media impressions, hospitality, consumer activation and community involvement. We also support the owner in negotiating and implementing these valuable agreements with an objective of maximizing the facility’s revenues and branding potential while providing extraordinary value to sponsors.
We help clients evaluate existing multimedia and sponsorship strategies, explore alternative solutions and leverage all potential assets to maximize revenues from these key categories. On a consulting basis, we assist in drafting RFPs, negotiating contracts and developing financial incentives to ensure a client’s media and sponsorship efforts achieve their objectives with respect to revenue, content, branding, licensing and quality over all distribution platforms.