University of Kentucky

As Kentucky’s flagship public university, UK commands deep-rooted statewide pride and regional loyalty that few institutions can match. With a legendary basketball heritage and one of the nation’s most passionate SEC fan bases, UK creates an electrifying atmosphere that extends far beyond the Commonwealth.

Proudly championing the BBN spirit, our team – operating locally as UK Sports & Campus Marketing – works as an extension of the University of Kentucky and UK Athletics to grow corporate partnerships and NIL opportunities for student-athletes.