Brock to lead expansion and growth of the media rights and venue development company across the sports industry
San Diego, CA (June 27, 2022) – JMI Sports, a leading media rights and venue development company, today announced the appointment of Laila Brock as Vice President, Business Development. In this newly created role, Brock will direct JMI Sports’ industry outreach and relationship development throughout the collegiate and professional marketplace to drive revenue through property acquisitions, events and strategic initiatives that cultivate new prospects. She will work closely with JMI Sports’ executive team to develop and execute strategic growth across its multimedia rights and venue portfolios, as well as identify areas of opportunity in different sectors.
Brock has been with JMI Sports since 2019, previously serving as the Vice President, Sponsorship Sales & Operations on the Pitt Sports Marketing property, where she led the onsite sponsorship team and worked closely with the Pitt Athletic Department to create partnerships to enhance the Pitt Athletics brand.
“Laila will play a key role in the growth of JMI Sports as we continue to expand and enhance our partnerships within the sports industry,” said Erik Judson, CEO of JMI Sports. “She has been a star player from day one, strengthening our sponsorship program with Pitt Athletics and serving as a true leader for our team. Laila is tailor-made for this role. Her industry expertise and extensive relationships will drive forward our ambitious business development plans.”
Prior to joining JMI Sports, Brock was a member of the College Football Playoff (CFP) senior staff, serving as the Senior Director of Operations and Logistics. With nearly 20 years of experience in intercollegiate athletics, she was one of the original members of the CFP staff that created the events, programs, and strategic vision of the CFP. During her tenure at the CFP, Brock was responsible for creating innovative brand activations for CFP’s official sponsors through live events. She spent the early part of her career in various leadership roles at the Orange Bowl Committee, the host organization for the Capital One Orange Bowl. While at the Orange Bowl, Brock created several hospitality programs that have become standard practices among postseason bowl games and NCAA championships.
“I am thrilled to start the next chapter of my career at JMI Sports with a team that is committed to providing valuable solutions and service to the collegiate marketplace,” said Brock. “I look forward to growing our partnerships with leading sports properties and venues.”
Brock received a Bachelor of Arts and a master’s degree from Pennsylvania State University, where she was a four-year letter winner and captain of the women’s track and field team.
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League and the Atlantic 10. JMI Sports also serves as third-party sales representation for premier sports properties, venues and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.