Media rights and venue development company will leverage its property representation expertise to drive corporate sponsorships for historic venue’s events, including the iconic Millrose Games
New York, NY (December 1, 2021) – JMI Sports, a leading media rights and venue development company, announced today that it has entered an agreement with the non-profit Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track and field events. The Armory Foundation oversees the nation’s most iconic indoor track & field facility and the world-renown Millrose Games.
A preeminent sponsorship company with offices throughout the United States, JMI Sports will drive new revenue through strategic sponsorship agreements for track and field events and competitions hosted at The Armory in New York City. JMI Sports has a proven track record in the space as the exclusive multimedia rights partner of the Penn Relays, helping to grow corporate, community and fan support for the world’s first and largest outdoor relay meet.
“We’re thrilled to partner with JMI Sports and leverage the firm’s expertise to enhance our venue and event sponsorships,” said Jonathan Schindel, Co-President of The Armory Foundation. “While they understand the unique value of The Armory and importance of our must-see events, like the Millrose Games and the HBCU Showcase, JMI Sports also recognizes that the foundation stands for so much more. This partnership will help generate the resources needed to further our mission of ‘keeping kids on track’ for future success through vital athletic, educational and community programs.”
Located in Washington Heights, The Armory is recognized as America’s premier indoor track & field facility. Called the “Fastest Track in the World” due to the number of high school (57) and American professional records (12) set on it, The Armory has hosted the world’s top athletes for more than a century. It is also the training home for a dozen colleges and close to 100 area high schools, as well as the National Track & Field Hall of Fame.
The Millrose Games, which is the world’s longest running and most prestigious indoor track and field competition, is scheduled to return to The Armory on Jan. 29, 2022. The event, which debuted in 1914, has sold out for nine consecutive years and attracts Olympic gold medalists, world champions and record holders to compete. The competition’s signature event, the WHOOP Wanamaker Mile, is among the most coveted prizes in indoor track and field.
“The Armory and the Millrose Games are iconic properties and we are honored to partner with them to advance the mission of The Armory Foundation,” said Paul Archey, Chief Commercial Officer of JMI Sports. “The Armory Foundation is synonymous with excellence and our team is eager to utilize our experience in working with signature events and properties to maximize sponsorships for this iconic venue and the many illustrious events it hosts.”
JMI Sports has extensive experience in the collegiate and professional sports industries, where it has negotiated hundreds of millions of dollars in sponsorship and naming rights agreements for marquee entities like University of Kentucky, Clemson University, the Ivy League and the Breeders’ Cup. For more information about JMI Sports and its capabilities in media rights and venue development, please visit www.jmisports.com.
ABOUT THE ARMORY FOUNDATION
The Armory Foundation is a New York City non-profit institution, with the mission of “Keeping Kids on Track.” Each season The Armory – the proud home of the Millrose Games – hosts more than 100 track & field meets and welcomes more than 220,000 athlete visits. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meet with the Dr. Sander Invitational Columbia Challenge, and also hosts the largest high school indoor track meets with the U. S. Air Force Hispanic Games, The New Balance Games, New Balance Nationals Indoor, the Energice Coaches Hall of Fame Invitational and the Marine Corps Holiday Classic. This winter, it will add the HBCU Showcase to this exciting roster of events. New York Road Runners is a proud sponsor of all athletic events at The Armory. The Armory runs the Columbia & New York – Presbyterian Team Relay Marathon presented by New York Road Runners, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more, please visit Armory.NYC and ArmoryTrack.com.