BOSTON– JMI Sports, LLC has been retained by the Harvard University Department of Athletics to sell national and regional athletics sponsorships, effective immediately..
Under terms of the agreement, JMIS will utilize their sales resources in New York, Philadelphia, Chicago and Silicon Valley to sell sponsorships for Harvard Athletics. Harvard Athletics will manage local sales and fulfillment, according to Bob Scalise, John D. Nichols ’53 Family Director of Athletics at Harvard.
“Harvard Athletics is delighted to work with JMI Sports,” said Scalise. “We look forward to working with JMI to build additional exposure and opportunities for our athletics program and connect us to sponsors that align well with Harvard Athletics.”
“We are so proud to be representing Harvard Athletics,” said JMI Sports Co-Founder and CEO Erik Judson. “We feel we are uniquely positioned to present special opportunities to quality sponsors who want to work with a university of Harvard’s stature.”
The JMI Sports relationship with Harvard Athletics will be managed by Susan Byrne, Associate Director of Athletics, Marketing and Sales.