Brand PartnershipsBrand Partnerships

San Diego County Toyota Dealers to Become Founding Sponsor at Snapdragon Stadium

February 23, 2022

Two sections of new stadium to be branded as Toyota Terrace

San Diego County Toyota Dealers are extending their partnership with San Diego State Athletics by becoming a founding partner of the new Snapdragon Stadium at SDSU Mission Valley.

“We are excited to continue our partnership with San Diego County Toyota Dealers and welcome them into Snapdragon Stadium,” said SDSU Director of Athletics John David Wicker. “Their commitment to the community of San Diego makes them a great fit as a founding partner.”

San Diego County Toyota Dealers are a Legacy Partner to the University, solidifying their dedication to and support of SDSU, Aztec Athletics, and the greater San Diego community.

The partnership will feature the Toyota Terrace, a branded section in the northwest corner of the end zone at Snapdragon Stadium, when the state-of-the-art facility opens in the fall.

“This seating area will be a great spot for San Diegans to watch the Aztecs or take in a concert or other event offering a great vantage point and in-seat service,” Wicker added.

The Toyota Terrace will provide a unique experience as a hybrid of a premium and reserve seat offering, which will include in seat service, great sightlines, a food and drink countertop, and extra space for a luxury feel.

“We are thrilled to continue our strategic partnership with San Diego State University as a founding partner of Snapdragon Stadium,” said Ivan Mendelson, president of the San Diego County Toyota Dealers Association. “Our commitment and service to customers goes beyond the showroom floor and expands into the San Diego Community. As a proud partner, we are excited to have a dedicated footprint that provides a unique stadium experience and promotes community engagement.

San Diego County Toyota Dealers join Qualcomm Technologies and the Sycuan Band of the Kumeyaay Nation as well as Sycuan Casino Resort as recently-announced Founding Partners of the new 35,000 capacity stadium.

Snapdragon Stadium is on schedule to be completed by Sept. 3, 2022, when the Aztec football team is slated to play the Arizona Wildcats in its season opener.

Season tickets for SDSU’s inaugural campaign in the new stadium are on sale now. Individuals interested in getting more information on tickets are encouraged to register at

SDSU Athletics was represented by Legends and JMI Sports, which sourced and negotiated the partnership. 


We work

You play

We will ensure your plan is executed on time and on budget, while maximizing the economic potential of your institution.

Get started