Naming RightsNaming Rights

SDSU Reveals Naming Rights for New Stadium

December 6, 2021

SAN DIEGO (Dec. 6, 2021)  – As announced today, San Diego State University’s new stadium, part of the expansive SDSU Mission Valley development, has a new name —  Snapdragon Stadium. Qualcomm Technologies, Inc. has entered into a long-term agreement, securing exclusive naming rights to the new, one-of-a-kind venue.  The agreement will now go to the California State University Board of Trustees for formal approval.

Snapdragon is Qualcomm Technologies’ premier mobile platform brand. It represents a family of technology platforms that bring intelligence and connectivity to smartphones, wearables, always-connected PCs, XR headsets, gaming devices and cars. The Snapdragon® platforms are designed to deliver premium performance and immersive experiences to the user. 

Come opening day fall 2022, San Diego sports fans will welcome the world-class, Snapdragon Stadium, designed to meet the needs of the entire San Diego community. With the implementation of 5G within the stadium, Snapdragon Stadium is intended to be an embodiment of real, impactful examples of a world where everyone and everything is intelligently connected.

The $45M deal, structured as a 15-year, $3 million per year agreement, marks a new, yet nostalgic era in the San Diego sports story, as two San Diego institutions, with a shared commitment to serving the greater San Diego community, come together. 

“We are thrilled to have secured the exclusive naming rights to San Diego State University’s new stadium, Snapdragon Stadium. Snapdragon stands for premium experiences and leading-edge performance, which is what fans can expect from this new state-of-the-art venue,” said Cristiano Amon, President and CEO of Qualcomm Incorporated. “This is just the first phase of an expansive relationship between Qualcomm Technologies and San Diego State University as we look to support their broad digital transformation that will include the Stadium, the upcoming Innovation District, and smart campus enhancements across their campuses. This agreement is the reflection of our mutual dedication to our local San Diego community.”

“Qualcomm is well-recognized and respected not only here in San Diego, but globally,” said SDSU President Adela de la Torre. “Our collaboration with Qualcomm Technologies represents a shared vision for a fully smart stadium — the cornerstone to what will be a one-of-a-kind smart campus — which will enrich, educate, and empower those we serve here locally and around the world.”

Located in Mission Valley, the heart of San Diego, the new state-of-the-art venue will not only provide a year-round hub of entertainment and community engagement, but also serve as a welcomed home for SDSU athletics and a gathering place for the broader San Diego region.

“Partnering with Qualcomm on Snapdragon Stadium continues our push for creating a world class stadium experience for the entire San Diego community,” said SDSU Athletic Director JD Wicker.  “Our growing relationship will allow us to leverage the best-in-class technological advances of Qualcomm to create superior fan experiences no matter the event” Wicker continued.  “This is another example related to the SDSU Mission Valley development of community investing in community.”

SDSU first broke ground on the Mission Valley stadium site in August 2020. The momentous occasion celebrated taking ownership of the site and marked the first step in SDSU Mission Valley’s development.

Snapdragon Stadium is on schedule to be completed by Sept. 3, 2022 when the SDSU Aztec football team is scheduled to play the University of Arizona Wildcats in the season home opener.

SDSU Athletics was represented by JMI Sports and Legends, which sourced and helped negotiate the agreement.

About Qualcomm
Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G, and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

Snapdragon and Snapdragon Stadium are trademarks or registered trademarks of Qualcomm Incorporated.

About San Diego State University
San Diego State University is a major public research institution that provides transformative experiences for its more than 36,000 students. SDSU offers bachelor’s degrees in 95 areas, master’s degrees in 78 areas and doctorates in 22 areas, as well as programs at regional microsites and around the globe. SDSU ranks as the number 1 California State University in federal research support, and as one of the top public research Universities in California. In addition to academic offerings at SDSU, SDSU Imperial Valley and SDSU Georgia, SDSU Global Campus offers online training, certificates and degrees to thousands of students in areas of study designed to meet their specific needs. Students participate in transformational research, international experiences, sustainability and entrepreneurship initiatives, internships and mentoring, and a broad range of student life and leadership opportunities. SDSU is committed to inclusive excellence and known for its efforts advancing diversity and inclusion. SDSU is nationally recognized for its study abroad initiatives, veterans’ programs and support of LGBTQA+ students, as well as its powerhouse Division I Athletics Program. About 54% of SDSU’s undergraduate and graduate students are students of color. SDSU is also a long-standing Hispanic-Serving Institution (HSI) and resides on Kumeyaay land. The university’s rich campus life and location offers opportunities for students to lead and engage with the creative and performing arts, career and internship opportunities with SDSU’s more than 400,000 living alumni, and the vibrant cultural life of the greater San Diego and U.S.- Mexico region.


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