PITTSBURGH — Pitt Athletics and JMI Sports are proud to announce a four-year partnership with Pittsburgh Brewing Company, the producer of IC Light and Iron City Beer. IC Light has been named “the Official Local Beer of the Pitt Panthers” and the presenting sponsor of a newly renovated premium area in the Petersen Events Center.
“IC Light is an iconic brand and is one of many great traditions associated with Pittsburgh,” said Laila Brock, Vice President of Sponsorship Sales & Operations for Pitt Sports Marketing. “As our list of official partners continues to grow, we are proud to include IC Light as the Official Local Beer of the Pitt Panthers.”
Pittsburgh Brewing will receive in-venue exclusivity in the local beer category at all Pitt Athletics facilities, and has secured the naming rights of a premium space inside the Petersen Events Center to be unveiled for the 2020-21 basketball season. The partnership includes branding and beer sales within the designated premium area at the Petersen Events Center, in-venue LED signage at all home football and basketball games, including courtside signage for all home men’s basketball contests, radio advertising over the Pitt Panthers Radio Network, and use of marks and logos on certain promotional items.
“The Pittsburgh Brewing team is excited to partner with the Pitt Panthers, bringing together two long-standing traditions in Pittsburgh,” said the Pittsburgh Brewing Team. “There is nothing more Pittsburgh than cheering on the Pitt Panthers while enjoying an IC Light.”