Rose Bowl Partnerships

The iconic Rose Bowl – appropriately deemed ‘America’s Stadium’ – stands as a timeless symbol of tradition, history, and unmatched fandom. As an official venue for the 2028 Summer Olympics with an extensive renovation underway, the Rose Bowl is poised to enter a new chapter of innovation and growth that will further cement its status as a global sports and entertainment epicenter.

As the stadium’s exclusive multimedia rights partner, we are committed to securing high-value sponsorships that align with the Rose Bowl’s evolving position as a beacon of athletic excellence and cultural significance. With a legacy that transcends Los Angeles, drawing the attention of fans and audiences across the world, we work in lockstep with our corporate sponsors to create multimedia marketing campaigns that blend brand priorities with the Rose Bowl’s unique history of tradition and forward-thinking transformation.