Multimedia RightsMultimedia Rights

San Diego State Athletics, JMI Sports Announce Multimedia Rights Partnership

May 1, 2023

New agreement will run until June 2031

SAN DIEGO – San Diego State Athletics and JMI Sports announced a 10-year multimedia partnership. SDSU and JMI Sports will work together to increase brand exposure and sponsorship revenue opportunities.

“We are excited to continue our longtime partnership with JMI Sports,” said San Diego State Director of Athletics John David Wicker. “We’ve been impressed with their ability to cultivate relationships with a variety of diverse brands and our dedicated fan base. We look forward to cultivating a relationship that will elevate San Diego State into the national spotlight with the future opportunities our institution has ahead.”

The agreement, which runs through June 30, 2031, makes JMI Sports the official corporate and multimedia rights partner for San Diego State Athletics. JMI Sports has been a partner of San Diego State Athletics since May 2014 when the company came on board as the construction manager for the Jeff Jacobs JAM Center, San Diego State’s state-of-the-art basketball practice facility. JMI Sports served in a number of consulting roles in relation to the development of Snapdragon Stadium including a partnership with Legends overseeing construction management, ticketing, premium sales, naming rights and founding partnerships. JMI Sports will continue to work with San Diego State Athletics to develop valuable relationships with sponsors and generate new revenues to support San Diego State Athletics while enhancing the student-athlete and fan experience.

“JMI Sports has been a great partner for this institution and we’re excited to expand that relationship going forward,” said San Diego State Executive Associate Athletic Director, Mission Valley Development Derek Grice. “They’ve always worked hard to put San Diego State in the best possible position and we believe that the unique structure of this agreement will allow for new and innovative opportunities to generate revenue that will support the growth and future of SDSU Athletics.”

JMI Sports is one of the leading media rights and venue development companies, providing management in multimedia rights, sponsorship sales and facility development. Some of JMIS’s other clients include Kentucky, Pittsburgh, Georgia (with Learfield), Notre Dame (with Legends) and various conferences.

“SDSU has been an incredible partner and we have been privileged to support the athletic department for many years developing state of the art athletic facilities,” said Erik Judson, CEO and Founder of JMI Sports. “As we expand our business relationship, JMIS will utilize our extensive collegiate experience and best practices from our numerous other properties to drive revenue and build SDSU’s brand both regionally and nationally. This partnership is a model for how we can support the entire SDSU Athletics enterprise.”

About San Diego State University
San Diego State University is a major public research institution that provides transformative experiences for its more than 36,000 students. SDSU offers bachelor’s degrees in 96 areas, master’s degrees in 84 fields and doctorates in 23 areas, with additional certificates and programs at regional microsites. SDSU ranks as the number 1 California State University in federal research support, as one of the top public research universities in California. In addition to academic offerings at SDSU, SDSU Imperial Valley and SDSU Georgia, SDSU Global Campus offers online training, certificates and degrees in areas of study designed to meet the needs of students everywhere. Students participate in transformational research, international experiences, sustainability and entrepreneurship initiatives, internships and mentoring, and a broad range of student life and leadership opportunities. SDSU is committed to inclusive excellence and is known for its efforts in advancing diversity and inclusion. SDSU is nationally recognized for its study abroad initiatives, veterans’ programs and support of LGBTQA+ students, as well as its powerhouse Division I Athletics Program. About 50% of SDSU’s undergraduate and graduate students are students of color. The university resides on Kumeyaay land and was most recently recognized as an Asian American Native American Pacific Islander-Serving Institution (AANAPISI). SDSU is also a long-standing Hispanic-Serving Institution (HSI). The university’s rich campus life and location offers opportunities for students to lead and engage with the creative and performing arts, career and internship opportunities with SDSU’s more than 491,000 living alumni, and the vibrant cultural life of the greater San Diego and U.S.- Mexico region.

About JMI Sports
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, and the Patriot League. Additionally, JMI Sports serves as third-party sales representation for premier venues and events including Breeders’ Cup, Rupp Arena at Central Bank Center and the Penn Relays. The company’s facility development team is currently collaborating with Legends on Snapdragon Stadium and Mission Valley development for San Diego State University in San Diego. Celebrating its 17th anniversary in 2023, JMI Sports was founded by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.


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